Every business takes a different road to money.

Tell us where you are and where you're headed. We'll show the money that fits each stretch, what it costs, and what to prepare before you ask.

Plot my route →
IdeaSavings · friends · grants First salesAngels · crowdfunding GrowingRevenue-based · SBA ScalingBank lines · venture

Our guide, first published in 2000. Rewritten for today.

Find the money that fits your business.

Answer a few questions. See which kinds of money fit, what each one really costs you, and exactly what to prepare. Free.

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Need money?
Get the right kind.

No suits. No jargon. We tell you straight which money fits, what it costs, and what to do this week.

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Your funding plan in about three minutes.

Start with two quick answers. On the next page we ask a few more, then rank the kinds of money that fit, show what each costs, and give you a checklist.

  • The best fits for your business, ranked
  • What each one really costs you
  • What to prepare before you ask
Question 1 of 2
Where is your business today?
What is the money for?

Six kinds of money, in plain English.

Every kind of money has a price. Sometimes it's interest, sometimes it's part of your company, sometimes it's paperwork. Know the price before you ask.

1Bank and SBA loans

Good for
Businesses with steady sales and some history
Costs you
Interest, and usually a personal guarantee
Speed
Weeks to a few months
See if it fits →

2Revenue-based financing

Good for
Recurring or predictable monthly sales
Costs you
A share of monthly revenue until a set amount is repaid
Speed
Days to weeks
See if it fits →

3Angel investors

Good for
Startups aiming to grow fast
Costs you
A slice of your company, often through a SAFE or note
Speed
Usually months
See if it fits →

4Equity crowdfunding

Good for
Products with fans who want a stake
Costs you
Equity plus platform fees, through an SEC-registered portal
Speed
Months, including the campaign
See if it fits →

5Grants

Good for
Research, nonprofits and specific programs
Costs you
No repayment, but a lot of paperwork
Speed
Months
See if it fits →

6Friends and family

Good for
Your very first dollars
Costs you
Relationships, if it goes wrong. Put it in writing
Speed
Fast
See if it fits →

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RaisingMoney.com explains how raising capital works. We aren't a broker-dealer, funding portal, adviser or lender, and we don't take a cut of anything you raise. More about us · How we write